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Marketing made easy

Tips for spreading the word about your business

What is marketing anyway? A look, a feel, a style? Placing ads, sending email or mailing flyers? Absolutely! Costly, annoying and confusing? Nonsense.

For business owners, marketing can be seen as a costly investment to an already tight budget. It can also be overwhelming and confusing with all the different options and layers. However, marketing can be fun, easy and very affordable, if you employ the basics.

Case study

You are looking to expand your business and you are starting at the ground level. You would like to attract new customers, but your website needs help and you have little market/brand presence in your community, and your budget is very tight. However, you know that you need marketing to help grow and diversify your business.

What to do?

Keep it simple and have fun. Do not overcomplicate it, or think too big. Look at the immediate need and then build and scale as you go. This will not only keep you focused and energized, but it will help you invest your money and time in the right areas, and hopefully be fun, too.

When working with a limited budget and resources, it is important to know what type of inexpensive and simple options are available to you that can offer great reward. Here are some basics to consider as you start out on your marketing journey:

Inexpensive marketing channels

Press releases and articles — sharing news and articles with publications, posting on your website and even mailing to your prospects or clients is an inexpensive yet personal approach.

Advertising — seek out special ad promotions, such as the Frequency Package that the Monadnock Transcript-Ledger offers — they help produce the ad artwork, too, saving designer costs.

Networking — join your local chamber of commerce and consider attending or presenting at business seminars, such as the ones held at the Hannah Grimes Center in Keene.

Social media — an invaluable resource for getting you exposure on a wide scale. Especially effective if used in conjunction with all of the above.

Easy-to-use online tools and resources — a variety of easy-to-use online tools and resources are available to businesses to help get your name and brand to market without breaking the bank. Business cards, letterhead, brochures, signs and even websites can all be developed using online template-based styles that help get you get started.

Outsourced marketing — this is a great idea for any business that may not have a devoted marketing person or team, but wants the guidance of an expert. The Monadnock region offers a vast pool of resources for business marketing, either full-service or a la carte design, print and promotion needs.


Keeping it simple and employing simple and affordable marketing tools and resources, you can promote your business, generate new customers and drive growth.

Marketing does not have to be expensive, confusing or boring. Instead, it should be fun and rewarding.

Aimee LaBrake is an independent marketing consultant with more than 15 years of experience in branding, communications, social media graphic design consultation and writing. LaBrake lives in Peterborough and can be reached at www.aimeelabrake.com or at 933-2194.

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