Reporter, advertising staff join Ledger-Transcript

Benji Rosen will handle Peterborough news coverage going forward, Alyssa Berry and Mike Trombley added to sales team

PETERBOROUGH — Three newcomers have joined the Monadnock Ledger-Transcript in recent months. Alyssa Berry and Mike Trombley have joined the newspaper’s ad sales staff team. Stepping in to take on Peterborough reporting is Benji Rosen.

Rosen, who lives in Peterborough, graduated from the University of California, Los Angeles in 2013, where he earned his degree in English with a concentration of British Literature. Rosen said in an interview last week that he has had an interest in journalism dating back to listening to a family friend speak on her experiences with Newsweek, U.S.A. Today and NPR.

After graduating, Rosen spent time in Israel, contributing to a local publication there and interning for an English-language newspaper in Jerusalem, which he said was fueled by an interest in the Middle East.

Following the conclusion of his internship, Rosen moved to Vermont, and has most recently been a full-time reporter for the Hardwick Gazette, a weekly newspaper, where he covered the town of Hardwick, Vt.

“Community journalism really shows just how strong a small community can be,” said Rosen, a Los Angeles, Calif., native. “People really care about their town and their issues. It’s exciting to get to be a part of that.”

Rosen said he has been spending his time since moving to Peterborough and joining the Ledger-Transcript getting to know his new town, and learning more about the characters in it. He said he enjoys the modern aspects of journalism, and hopes to bring a greater web presence to his coverage of the town.

Rosen also enjoys sports; he is a surfer, skier and lacrosse player, and is looking forward to his first experience skiing New England slopes.

Mike Trombley of North Swanzey has taken over advertising sales for the Keene area. Trombley has extensive sales experience, mostly in the medical equipment field, he explained in an interview Monday. Recent changes in health care laws made him seek out a more stable sector, and he began his tenure at the Ledger-Transcript at the beginning of June.

Trombley graduated from Nathaniel Hawthorne College in 1981 with a Bachelor’s degree in Business Administration. He first worked at Concord Laboratories, now called Smith’s Industries Medical Systems, as a supervisor for finished medical equipment. Eventually, in 1986, Trombley started a medical manufacturing company with three other associates called Medcare Medical Group. When that business was sold to a Canadian manufacturer in 2002, Trombley moved into medical equipment sales, working for VerMed in Vermont as a regional sales manager, selling patient monitoring equipment to states along the East coast, and then selling diagnostic testing products to all six New England states for Diagnostic Test Group in Boca Raton, Fla.

Though there are differences between ad sales and the medical equipment sales fields, Trombley said they are both about building relationships.

When not at work, Trombley likes to work around the house, ski, and spend time with his wife and five children.

Alyssa Berry of Jaffrey, a relative newcomer to sales, said in an interview Monday that she sees the field as a long-term career for her.

Having graduated from Conant High School in 2009, she was most recently working at the Golden Wok in Jaffrey, but wanted to break into an office position.

“I just wanted a change of pace. I like the idea of being able to help businesses grow,” she said. “I like the office-type working environment, and I like to hear people talk about the businesses and hear that passion they have. It’s exciting to me.”

Berry has taken over the ad sales position for the Wilton and Milford area, and has been focusing on building relationships in that area since she started the job three months ago, she said.

Berry lives in Jaffrey with her significant other, Mike DiRubbo, and their cat. The two enjoy relaxing together, being outdoors, and watching movies.

Ashley Saari can be reached at 924-7172 ex. 244, or She’s on Twitter @AshleySaari.

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