Lsno/fog
32°
Lsno/fog
Hi 36° | Lo 31°

Coll’s Farm of Jaffrey remains open, despite decision to sell

  • In a sign at the entrance of Coll's Farm in Jaffrey, owners Mark and Lori Coll thank local customers for their years of support. Coll's Farm is up for sale, but in the meantime the business is not closing.<br/><br/>(Staff photo by Alyssa Dandrea)

    In a sign at the entrance of Coll's Farm in Jaffrey, owners Mark and Lori Coll thank local customers for their years of support. Coll's Farm is up for sale, but in the meantime the business is not closing.

    (Staff photo by Alyssa Dandrea)

  • John Van Ness of Jaffrey purchases locally-grown produce at Coll's Farm in Jaffrey on Wednesday afternoon.<br/><br/>(Staff photo by Alyssa Dandrea)

    John Van Ness of Jaffrey purchases locally-grown produce at Coll's Farm in Jaffrey on Wednesday afternoon.

    (Staff photo by Alyssa Dandrea)

  • Coll's Farm of Jaffrey is in search of a buyer. The farm stand will remain open through the sale.<br/><br/><br/>(Staff photo by Alyssa Dandrea)

    Coll's Farm of Jaffrey is in search of a buyer. The farm stand will remain open through the sale.


    (Staff photo by Alyssa Dandrea)

  • In a sign at the entrance of Coll's Farm in Jaffrey, owners Mark and Lori Coll thank local customers for their years of support. Coll's Farm is up for sale, but in the meantime the business is not closing.<br/><br/>(Staff photo by Alyssa Dandrea)
  • John Van Ness of Jaffrey purchases locally-grown produce at Coll's Farm in Jaffrey on Wednesday afternoon.<br/><br/>(Staff photo by Alyssa Dandrea)
  • Coll's Farm of Jaffrey is in search of a buyer. The farm stand will remain open through the sale.<br/><br/><br/>(Staff photo by Alyssa Dandrea)

JAFFREY — The family-owned Coll’s Farm at 16 Colls Farm Rd. is up for sale. But as owners Lori and Mark Coll search for a buyer, the couple told the Ledger-Transcript on Wednesday that they will remain open for business.

“Coll’s Farm is not closing and we are doing everything we can to stay open,” Lori Coll said. “We celebrated our 50th anniversary in 2012 and it would be nice to have another 50 years here.”

Years of financial hardships due to dwindling profits, as well as recent health problems endured by Mark Coll, were major factors in the couple’s decision to sell the business, Coll said. The couple has owned and operated Coll’s Farm in Jaffrey since 2000, when they purchased it from Helen and Archie Coll. Coll’s Farm includes a store and an eatery. The family said it is not going to put the farmland itself up for sale.

“It seems that we’ve had a tough time since the 2008 ice storm,” Coll said. “Mark and I have put everything we have into our business, but we have tapped out of resources.”

The Colls are working with realtor Andy Peterson of Peterborough to sell the business, and all of its inventory, for $695,000.

Although Coll’s Farm is up for sale, Coll said she doesn’t want that to discourage customers from shopping at the farm stand. Rumors have circulated in Jaffrey alleging that Coll’s Farm is closing, but Coll said the speculation is false.

“We are selling the business, but we will still farm and grow our own vegetables in our fields here,” Coll said. “We would hope that we could work with the new owners to bring in our eggs, produce, maple syrup and hay.”

The store once specialized exclusively in natural and organic produce, Coll said, but the chain grocery and retail stores that have since opened throughout the Monadnock region are vying for those same customers.

“They can sell produce at a cheaper price than we can,” Coll said. “We’ve had to let inventory go way down, and that’s based on sales. We have so much that is perishable and if it doesn’t sell after a couple of days we have to throw it out.”

The support from members of the community during both the best and the worst of times has meant the world to the Coll family, Coll said. Most recently, a Christmas cash mob in which people coordinated to meet up at the farm stand between 9 a.m. and 2 p.m. on Dec. 15 and spend $20, was a huge surprise to the store’s owners and employees.

“The cash mob brought tears to my eyes,” Coll said. “Sales nearly doubled that day and daily customer count was up 100 people. The love and support of everyone touched us.”

Alyssa Dandrea can be reached at 924-7172 ext. 228 or adandrea@ledgertranscript.com. She’s on Twitter at @alyssadandrea.

There are no comments yet. Be the first!
Post a Comment

You must be registered to comment on stories. Click here to register.