Longtime Romney aide joins SCM

Award-winning Republican direct marketing firm SCM Associates, Inc., has hired longtime Mitt Romney aide Lou Tavares as vice president.

A longtime leader in the direct response industry, Dublin-based SCM Associates has responded to client demand in recent years by expanding its traditional mail and telemarketing offerings to include email outreach, online advertising and website development.

Stephen C. Meyers, president and founder of SCM Associates said, “I am very excited to welcome Lou Tavares to the SCM Associates team. His years of experience helping to manage complex national operations and cross-channel marketing programs for Mitt Romney will help us offer our clients an even more fully-integrated and consistent marketing program.”

Tavares said, “SCM Associates has a long history of delivering client-focused solutions to its direct response clients, and I am very happy to join the team and help lead the firm’s marketing and digital efforts.”

He spent the past seven years working for Mitt Romney in various capacities, during which time he gained experience managing national operations, running digital, direct mail, and telemarketing programs, and creating marketing content.

Most recently, Tavares served as a member of Romney for President’s senior staff as staff secretary and senior adviser. He was responsible for conducting the initial review of, and giving final approval on, all campaign content from tweets to TV ads. In addition, he oversaw the campaign’s direct mail and telemarketing efforts, which raised approximately $250 million for the Romney victory effort.

Prior to this, Tavares launched Mitt Romney’s Free and Strong America PAC, where he served as chief operating officer and counsel, managing the PAC’s day-to-day operations and marketing program until its ultimate wind down. Before that, he served as a deputy national finance director on Mitt Romney’s first presidential campaign, and associate general counsel in the Romney Administration.

Founded in 1991, SCM Associates is an award-winning, fully integrated Republican fundraising, marketing, and direct-response firm specializing in direct mail, telemarketing, and digital services for fundraising and political purposes. SCM Associates’ clients have included Mitt Romney, Senator Scott Brown, Congressman Paul Ryan and Gov. Scott Walker.

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