Seminar on marketing in Asia
Asia and the Far East are markets with opportunities for Granite State companies to meet the demand for a range of products and services, according to the N.H. International Trade Resource Center.
On Sept. 17, the Resource Center will host a return visit by James Chan, who will speak on Marketing to China and Beyond, from 9 a.m. to 3 p.m. at the Department of Resources and Economic Development in Concord. The cost is $95.
“The numbers are impressive when you look at Asia and some of our trading partners,” said Tina Kasim, program manager for the Resource Center. “Thailand is up 103 percent, Malaysia is up 46 percent, Singapore is up 20 percent and Hong Kong is up 17 percent. These markets are prime locations for New Hampshire businesses to expand their exports.”
In these markets, she said, potential customers are looking for commodities, such as aircraft parts, telecommunication, navigation, medical devices and software. In the first half of this year, New Hampshire led the U.S. in export growth, at an annual rate of 18.5 percent.
Chan will speak about doing business in China, Hong Kong, Taiwan, Singapore, Malaysia and Thailand. Wendy Pease of Rapport International will discuss cultural influences on marketing strategies in Asia.
The first 15 companies signing up for the seminar, which are qualified for a State Trade and Export Promotion grant, qualify for translation services by Rapport International.
For more information as well as to sign up for the seminar, visit www.ExportNH.org.