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Peterborough

Erik Crago joins @Website Publicity

Digital marketing agency @Website Publicity, a Google Certified Agency Partner based in Peterborough’s Depot Square, has appointed Erik Crago as the company’s chief digital officer.

Crago heads up the team of digital marketing specialists and leads the company’s expansion into additional communications solutions for its clients.

“Appointing Erik as chief digital officer is an important step in our company’s growth,” said CEO O’Neil, who launched the Peterborough-based company in 1998. “He is ready, willing and able to lead our team into new areas of digital expertise, which means more opportunities for our clients — all the while continuing to deliver optimum results in search, social and mobile advertising.”

As part of @Website Publicity’s growth plans, an additional office will be opened this fall in Portsmouth to serve the growing client base along the Route 95 corridor in New England.

Prior to joining @Website Publicity, Crago led digital teams both on the agency side and client side. Most recently, as director of internet marketing for Portsmouth-based Trunity, he spearheaded the company’s rebranding efforts and the rebuilding its eCommerce operations. He led the teams responsible for search engine optimization, paid search marketing, email marketing, social, mobile and usability. Previous to that, he was director of internet marketing and operations for BoatU.S.

Web marketing manager positions at PetEdge and McAfee further honed his digital and leadership skills. In 2002, Crago was the co-founder and director of internet marketing and web development at Port City Web, a digital agency in New England. That agency’s client list included Monster Cable, Smith & Wesson, Service Credit Union, Cubist Pharmaceuticals, Lonza Biologics, Wentworth by the Sea Marina and the University of New Hampshire. While at Port City Web in 2006, Crago was named “Volunteer of the Year” in Portsmouth for driving the successful effort to bring wifi to that city’s downtown.

Crago said, “While we enjoy opportunities to sit across the table from our clients regularly, the ability to give our clients instant access to their teams here via online methods is a nice advantage.” @Website Publicity, founded in 1998, serves small to mid-market merchants, educational institutions, B2B marketers and nonprofits throughout the United States. For more information on @Website Publicity, call 800-450-2818, ext. 203, or visit www.websitepublicity.com.

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