Startup gets advice at tech forum

Monadnock Ledger-Transcript
Last modified: 11/4/2015 9:50:19 AM
Hyndsight Vision Systems, one of Peterborough’s most successful new startups, expected that the panel at the N.H. High Tech Council’s Entrepreneur Forum Wednesday would give them advice. What founder Melissa Thompson didn’t expect was that the best feedback would come from an audience member, a horse breeder who was quick to see how Hyndsight’s mountable camera system would benefit his business.

“I totally get it,” said the customer, a horse breeder. “Anytime I’m trailing those horses that’s millions and millions of dollars worth of animals. I want to see they’re safe in transit. I want to see they’re safe the whole ride.”

Thompson was more than pleased. “To have that reaffirmation by a third party that never heard about our product or had seen us before was great,” she said.

“He said he would buy 10 on the spot. I obviously got his name.”

Hyndsight Vision Systems produces mountable cameras that broadcast video to a handheld screen. The system was originally designed for rowers’ safety.

A rower can attach the camera to the front of their shell so, rather than look over their shoulder, they can glance at the screen to see what’s behind them. Hyndsight has also attracted the attention of Tractor Supply Company and of Weidmann Brothers, a national wholesaler, to sell the system at Kubota tractor dealerships.

At the Entrepreneur Forum in Manchester, Hyndsight presented its business plan to the three panelists: cofounder and CEO of Mimo Baby Monitor Dulcie Madden, finance director of New England Innovation Center Peter White and founder of The Future of the Built Environment Gene Roe. There were about 50 audience members, said Thompson.

“We just wanted to get confirmation from [the panel] that we were, in fact, doing the right thing,” she said. Hyndsight also asked the panelists about ways to market themselves, how they should sell their product and how they should seek further financing.

Hyndsight applied to be one of two companies to participate in the forum.

It has a warehouse at the Brookstone Business Center, recently hired three employees to add to its six-person workforce.

Benji Rosen can be reached at 924-7172 ext. 228, or Follow him on Twitter @Benji_Rosen.


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