Crotched Mountain ski area parent company reports reports revenue down due to pandemic

  • Skiing and snowboarding at Crotched Mountain in Bennington. Staff photo by Ben Conant

Monadnock Ledger-Transcript
Published: 3/31/2021 4:41:47 PM

Sunday was the last day of the season for Crotched Mountain Ski and Ride. The ski area’s goal was to open and stay open for the season despite the ongoing pandemic. “Mission accomplished,” communications manager Bonnie MacPherson said, and that overall, the company was “really pleased” with the visits this season.

The Bennington ski area had to close early last year, on March 15, due to the COVID-19 pandemic, but opened on Dec. 12, 2020 with virus prevention protocol in place. Skiers had to make reservations in advance, wear masks and social distance in lift lines, and put on their boots in the parking lot, rather in the lodge, all in the name of COVID-19 prevention.

“We saw a lot of compliance from guests,” MacPherson said, and to her knowledge, there were no COVID-19 outbreaks among ski area staff throughout the season. Overall, there was a “huge” demand to ski this year after a summer of quarantine and isolation, MacPherson said, something the ski areas were happy to provide.

Although the company did not share any usership or sales numbers specific to Crotched Mountain, parent company Vail Resorts, which has owned Crotched Mountain since 2019, reported an 8.2 percent drop in total skier visits, and an 8.9 percent drop in total lift revenue as of March 7, as compared to the previous season. Harder-hit were revenues associated with ski school, retail and rentals, and dining, which reported 43.2, 31.6, and 56.9 percent less revenue respectively than the previous season-to-date at that point. Vail Resorts operates 37 ski areas worldwide.

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