New owner of Feel the Steel

  • Noah Lorden, who recently purchased Feel the Steel Barber Shop in Jaffrey, gives his brother Dennis a fresh cut last week. Staff photo by Tim Goodwin

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

  • Noah Lorden recently purchased Feel the Steel Barber Shop in Jaffrey. Staff photo by Tim Goodwin—

Monadnock Ledger-Transcript
Published: 6/3/2019 9:24:55 PM

Noah Lorden assumed one day he’d own his own barber shop; he just didn’t know it would happen this quickly.

But the 24-year-old Temple native was presented with an opportunity he just couldn’t pass up when Randy Tobine, the founder of Feel the Steel Barber Shop, announced he was moving to Arizona.

Lorden had only been working at Feel the Steel for six months, but he knew the chance to purchase an established business with name recognition and a loyal customer base outweighed any hesitation in taking over as owner.

The sale went final two weeks ago and last Tuesday was Lorden’s first day all alone after Tobine and Marcus Heath, Tobine’s son-in- law and one of the shop’s barbers, moved across the country.

In the end, Lorden figured it was worth the risk to follow his dream – and at the same time provide job security for the immediate future.

“I like what I do and I’ll never do anything else,” he said.

The biggest change customers will notice is that Lorden now operates in the chair once used by Tobine, but beyond that he thinks everything has been working just fine.

He will keep the same hours (7:30 a.m. to 5 p.m., Tuesday, Wednesday, Friday, Thursday, 7:30 a.m. to 6 p.m and 8 to 2 on Saturday), continue to use the same antique cash register and brew the same brand of coffee, three scoops per pot.

“We’re just an old-school barber shop,” Lorden said. “I bought it to keep it the same. People like coming here for that.”

Feel the Steel specializes in cuts and straight razor shaves, and that will never change. Lorden went to New England School of Barbering in Concord five years ago. At the time, he was working a job that he was unhappy with and a friend, who was a barber, suggested barbering school. On a whim, he went to Concord, got the application and started soon after.

Since then, he’s worked at a number of locations. He’s learned something from every stop and even likes to visit other shops to see what works and what doesn’t.

Turns out, Lorden isn’t the only one in his family with the ability to give a fresh look.

“My grandmother is a barber. She’s 90 years old and still cuts hair once a week,” Lorden said.

Lorden says it’s not just about giving a good hair cut. You have to know your customers and make sure you know exactly what they’re looking for.

Lorden also knows he has a reputation to uphold.

“He built a fantastic business here,” Lorden said of Tobine.

And Lorden is in it for the long haul, wanting to make a name for himself like the Jaffrey legend whose picture hangs on his wall, Stan Wilson.

The patches from area police and fire remain on the wall, while some new memorabilia now hangs over Lorden’s station: Tobine and Heath’s work shirts.

Lorden says he will continue to provide in-home services for those who can’t leave the house.

“We take care of people around here,” he said.

And he plans to add two full-time barbers moving forward.

Feel the Steel is located at 45 Knight St. in Jaffrey. For more, visit facebook.com/FeeltheSteelBarberShop.


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