After nearly two years of planning and development, Monadnock Humane Society announced the launch of a new website, monadnockhumanesociety.org, and a logo redesign, both of which are intended to better represent the organization’s mission and promise to strengthen the animal-human bond by promoting and providing for the well-being of animals.
The website and logo redesign were created by a team of MHS staff and volunteers working in tandem with Boston-based integrated marketing agency, 829 Studios.
“We knew our existing site had become outdated both in design and functionality,” MHS Executive Director Kathy Collinsworth stated. “We offer so many programs and services to the community, and the new site needed to do a better job connecting these services with the people who need them. We’re thrilled to offer this new site with many more features and capabilities – including an improved user-experience across all platforms and handheld devices.”
“The new site allows us to use more images, making the site more visually welcoming. This new site is a more accurate reflection of who we are as an organization, stated Jacques Du Preez, the shelter’s director of development and marketing. “We invite everyone in the community to visit and explore the site and send us your feedback. We truly want to know how you feel about it and if you have any ideas. Your input is very valuable to us because we want this site to make your online experience with MHS a positive one.”
The previous MHS logo, showing a horse, dog and cat silhouette, had been in existence for decades and was adapted from a hand-crafted sign that hung at the original shelter in West Swanzey. Earlier in its history, MHS assisted with the rescue of farm animals in neglect cases, but as this began to change in recent years, and farm animals were served by other organizations, the logo no longer accurately represented the mission of MHS.
The new logo includes a cat, dog and rabbit to more-accurately show the types of pets MHS helps today. The design team also decided to keep the original color palette of maroon, turquoise and orange to maintain a connection to the history of the organization as well as to continue to coordinate with the colors of the MHS facility.
“We are so excited to have a logo that better reflects who we are, and also has a warm and inviting feeling,” stated Collinsworth. “This is vitally important as we build the future of the organization so that it will be here for generations to come.”
The site and logo launched simultaneously Feb. 16. To provide feedback, send email to to mhs-email@humanecommunity.org.