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Nelson’s Candies get new owner



Monadnock Ledger-Transcript
Tuesday, February 05, 2019 12:4PM

Nelson’s Candies in Wilton is under new management as of Jan. 22.

Nancy Feraco is taking over Doug Nelson’s role as owner of the long-time family business. Nelson’s loyal clientele have no reason to fear, however. Feraco said she is making as few changes as possible, and there will be no changes to the candies themselves.

“[Nelson] is showing me exactly how to do it his way,” said Feraco. “You really need to stand here in person to understand it. You will never know anything’s changed.”

The only changes that might happen in the store over time will be small adjustments, unrelated to the candies themselves.

“I’m keeping as many employees as possible,” Feraco said. “Painting the paneling, a few things like that I’d like to change eventually.”

The store will also continue to run their blues room, with blues shows a couple times per month. Nelson will be acting as the blues room manager.

“Supporting the arts is very important to me,” Feraco said.

Nelson will be staying at the store for the next year to properly train all the workers, so customers won’t notice any changes any time soon.

Since candy making has been in Nelson’s family since 1911, it’s important to him that he keeps the tradition of their candy formula going. His grandfather started the business in Lowell, Massachusetts, and Nelson was working at that store at just 14 years old.

“I had to get my family’s blessing to teach her the formula,” Nelson said about training Feraco.

After spending 26 years in Wilton, Nelson is ready to hand over the baton. He said he has confidence in Feraco, due to her determination and passion for the business.

“I could see she was really interested in it,” Nelson said. “There’s a lot of processes. We had to fix all these things and do all this paperwork. She never gave up.”

As for how Feraco came across this business venture in the first place, it started with seeing it listed as a business for sale in New Hampshire. Coupled with her passion for making candy, which she had been doing herself previously, she saw an opportunity.

“I saw a lot of possibility. I always loved the store,” Feraco said. “I love downtown Wilton. I thought I’d be very happy here.”

Nelson also said that since he is teaching Feraco his specific way to make candy, she will know no other way.

“The formula is the formula,” Nelson said. “We’ve never fooled around with that. It’s still Nelson’s Candies.”

Feraco had also just given her notice of resignation to her previous job doing air quality monitoring and was planning on retiring. After seeing the listing for the business and doing the walkthrough with Nelson, Feraco knew that this was what she wanted to do.

“I really wanted to do something that carries on tradition, a lost art type thing,” Feraco said. “And Nelson didn’t want it to be just another empty storefront, or a Verizon or Subway. He wanted someone to carry on the candy tradition.”

Carrying on the tradition is exactly what they are doing. Nelson said that since he is teaching Feraco his specific way to make candy, she will know no other way.

“The formula is the formula,” Nelson said. “We’ve never fooled around with that. It’s still Nelson’s Candies.”

So anyone who wants to stock up on their Valentine’s Day candy in the next week has no reason to question the quality over at Nelson’s Candies.