Monday, November 14, 2016 5:21PM
Nov. 28 is Cider Monday

Monadnock Buy Local invites locally owned businesses to participate in Cider Monday on Nov. 28.

Cider Monday is a direct and delicious antidote on the Monday after Thanksgiving to Cyber Monday. Locally owned businesses participating in Cider Monday will offer people a warm welcome and a cup of delicious cider in appreciation for spending their dollars at independent businesses.

A 2015 report by Civic Economics and the American Bookseller Association called “Amazon and Empty Storefronts” quantifies some of the effects of shopping online through large corporations – effects such as the eroding of local government’s tax revenue base and a 29 percent loss in retail jobs nationally. Cider Monday sheds a light on these facts, while staying positive and thanking community members for their year-round support.

“Customers are promised cider and smiling servers that will not crash,” says Willard Williams, co-owner of the Toadstool Bookshops and founder of Cider Monday. “As always, we’ll offer personal service, advice and the opportunity to touch and try items – with no logins or passwords necessary! Join us in taking a bite out of Cyber Monday.”

Cider Monday, already celebrated in stores from New England to Illinois, is now an international event. Participating businesses will be listed on Monadnock Buy Local’s Cider Monday webpage: http://monadnocklocal.org/cidermonday.

Business owners who wish to sign up for this year’s Cider Monday can contact Jen Risley from Monadnock Buy Local at monadnockbuylocal@gmail.com or 499-7950. For more information about Cider Monday,contact Willard Williams at The Toadstool Bookshop, Peterborough at 924-3543 or books@ptoad.com.

Cider Monday is part of the “Shift Your Shopping” movement. From Nov. 1 to Dec. 31, groups like Monadnock Buy Local encourage people to choose local and independent businesses for more of their holiday purchases: monadnocklocal.org/shiftyourshopping.