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Monadnock Oil and Vinegar adds spices, herbs to the mix

  • Monadnock Oil and Vinegar Co. in Peterborough has opened their new showroom, New Hampshire Herb and Spice Co., which will allow the business to offer more herbs and spices out of its Grove Street location. Staff photo by Nicholas Handy—

  • Monadnock Oil and Vinegar Co. in Peterborough has opened their new showroom, New Hampshire Herb and Spice Co., which will allow the business to offer more herbs and spices out of its Grove Street location. Staff photo by Nicholas Handy—

  • Monadnock Oil and Vinegar Co. in Peterborough has opened their new showroom, New Hampshire Herb and Spice Co., which will allow the business to offer more herbs and spices out of its Grove Street location. Staff photo by Nicholas Handy—

  • Monadnock Oil and Vinegar Co. in Peterborough has opened their new showroom, New Hampshire Herb and Spice Co., which will allow the business to offer more herbs and spices out of its Grove Street location. Staff photo by Nicholas Handy—

  • Monadnock Oil and Vinegar Co. in Peterborough has opened their new showroom, New Hampshire Herb and Spice Co., which will allow the business to offer more herbs and spices out of its Grove Street location. Staff photo by Nicholas Handy—



Monadnock Ledger-Transcript
Monday, June 11, 2018

Monadnock Oil and Vinegar Co. owner Korey Snow is on a mission to excite the region’s taste buds with ethically sourced ingredients.

Already home to over 70 oils and vinegars, the Peterborough shop is currently working to add upwards of 100 herbs and spices – complete with an expanded tasting room – under the moniker New Hampshire Herbs and Spices. 

“I think it’s a perfect pairing to make life delicious –  herbs, spices, oils, and vinegars,” said Snow. “We will never be selling chicken or cabbages here, but we sure can make all that stuff tastes delicious.”

Monadnock Oil and Vinegar Co. is located in the Grove Village Shops at Grove Street and Vale Street in Peterborough. Two recent business transactions helped make the new business venture for Snow possible: acquiring Attar Herbs and Spices of Harrisville and expanding into the Grove Village Shops space once occupied by Keating Insurance. 

Last October, Snow had already began the process of expanding into the abutting space – now bringing Monadnock Oil and Vinegar’s footprint to about 1,800 square-feet – into an herb and spice tasting room using herbs and spices supplied by Attar. Snow said he jumped at the chance when previous owner Melissa Spencer offered to sell.

Since opening Monadnock Oil and Vinegar Co. on Dec. 20, 2013, Snow has prided himself on bringing the region the freshest and purest of oils and vinegars, something he now hopes to do in the herb and spice market. 

“I grew up on a farm – I still farm about 60 acres – and just wanting to know that our food was grown ethically,” said Snow. “There is a tremendous amount of fraud in oil and vinegar and same thing with spices, really. They add chemicals to extend their life, they add fillers to them. We just want pure herbs. Our whole mission is small batches rotated quickly.”

One of the best parts of acquiring Attar, Snow said, is that he gets to keep all of Spencer’s institutional knowledge as she has agreed to stay on as an employee for the next three years. 

“If Melissa hadn’t said ‘I want to contiunue to work with you and work on it,’ I never would’ve bought the company. I’m not going to lie to you, I have so much to learn about herbs and spices,” Snow said. “… The biggest thing I’ve learned in business is to surround yourself with people who are smarter than you.”

Attar – which has operated in New Hampshire for more than 50 years, most recently in Harrisville – will continue to operate under Snow’s leadership as a DBA (doing business as) under a corporation that is currently being set up. Snow said Attar currently supplies to restaurants throughout the northeastern part of the United States. 

New Hampshire Herb and Spices – which will serve as the retail and tasting room part of the herb and spice business – and Monadnock Oil and Vineger Co. will also be set up as DBAs under the new corporation, Snow said.

The new space and acquisition of Attar also allows Monadnock Oil and Vinegar to offer more products and services.

Directly off the herb and spice tasting room is a smaller room, allowing customers to watch spices and herbs be processed, grinded, and blended in real-time. 

Snow said he wants to work with all customers to ensure their herbs and spices needs are met. He is going to install a clipboard in the store, allowing people to make requests for products not already in the store. 

“How else do I compete with Amazon if we aren’t offering someone the ability to physically see it, smell, it, taste it, know it’s different,” said Snow, who said he’s already working to ethically source herbs and spices for a group of medieval reenactors. “Our staff knows what they are talking about and can explain the differences.”

The store will also add essential oils to the mix and potentially more locally-made products. 

Snow said it will be another couple weeks before everything is completely operational, although the expanded section of the store has already been opened for business. 

Nicholas Handy can be reached at 924-7172 ext. 235 or nhandy@ledgertranscript.com. He is also on Twitter @nhandyMLT.