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Monadnock Buy Local urges a shift in your shopping this year


Tuesday, October 18, 2016

Monadnock Buy Local invites all locally owned businesses to participate in this year’s Shift Your Shopping Promotion running from Nov. 1 to Dec. 31. Shift Your Shopping includes their signature community event called Plaid Friday on Friday, Nov. 25.

“During the winter holiday season, Monadnock Buy Local works extra hard to ensure that our spending matches the community values we support,” said Jen Risley, Executive Director of Monadnock Buy Local. “To make our ‘think local first’ message stronger, we participate in the Shift Your Shopping campaign. This national movement encourages citizens to support job creation and economic growth through their holiday purchases at locally owned and independent businesses.”

Plaid Friday is a day when community members show their support for local and independent businesses by wearing plaid.  The event was created in Oakland, CA and spread to the Monadnock Region seven years ago.  Last year, over 220 individuals registered to participate throughout our region and Monadnock Buy Local is making plans to attract an even bigger response this year.

Participation is free. Monadnock Buy Local will share promotional materials on its website that any business is welcome to adapt and use.  Businesses are encouraged to connect with their customers and let them know they will be open and celebrating Plaid Friday on Nov. 25.  Many business owners ask their staff to dress in plaid and others offer special deals to their customers to thank them for their loyalty.